P. K. Kannan is the Ralph J. Tyser Professor of Marketing Science at the Robert H. Smith School of Business at the University of Maryland, and is also the Chair of the Department of Marketing. He was the Director for the Center of Excellence in Service until December 2009. His current research stream focuses on new product/service development, design, bundling and pricing digital products and product lines, online attribution modeling, e-service, and customer relationship management (CRM) and customer loyalty. He has received several grants from the National Science Foundation (NSF), the Mellon Foundation, SAIC, and PricewaterhouseCoopers for his work in this area, and research papers have been published in Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Communications of the ACM.
Dr. Kannan was the recipient of the prestigious INFORMS John D. C. Little Award for the Best Paper to be published in Marketing Science, Management Science for the year 2008. His research also won the INFORMS Society of Marketing Science (ISMS) Practice Prize Competition for the year 2007. His paper published in the Journal of Marketing Research was also the recipient of the 2009 Don Lehmann Award for the best dissertation-based article to be published in the Journal of Marketing, Journal of Marketing Research for the year 2008, and a finalist for the Paul Green Award 2009. Professor Kannan is the past Chair for the American Marketing Association SIG on Marketing Research. He is on the editorial boards of Marketing Science, Journal of Marketing, Journal of Service Research, International Journal of Electronic Commerce, and Decision Support Systems. He has edited or co-edited special issues for the Journal of MIS and IJEC in the areas of service science and digital content.
Dr. Kannan received his Ph.D. in Management with concentrations in Management Science and Marketing from the Krannert Graduate School of Management, Purdue University. He was previously on the faculty of the Department of MIS at the University of Arizona, Tucson for four years before joining the Smith School’s Department of Marketing. His research experience and publications span the areas of Decision Science, IS, Engineering and Marketing. Further details can be obtained at http://www.rhsmith.umd.edu/marketing/faculty/kannan.aspx.
His teaching interests include CRM, new product development, Internet retailing and pricing, and marketing models/research. He has taught courses on these subjects in executive programs for Black & Decker, Home Depot, ARINC, McCormick, CSX, and Northrup Grumman. He has won the Allen Krowe Award for Teaching Excellence (2001). He has corporate experience with Tata Motors and Ingersoll-Rand and has consulted for companies such as Frito-Lay, PepsiCo, Marriott, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.
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