Working with the Media

A part of the larger report, “Becoming an Effective Political Executive: 7 Lessons from Experienced Appointees,” the essay “Working with the Media” describes how political appointees can work with the media. The essay covers technique, how to minimize...

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By

John Trattner

Council for Excellence in Government

Council for Excellence in Government 728-0418 jtrattner@excelgov.org

A part of the larger report, "Becoming an Effective Political Executive:
7 Lessons from Experienced Appointees," the essay "Working with the Media" describes how political appointees can work with the media. The essay covers technique, how to minimize the impact of bad news, offensive and defensive strategies, and how to survive in the government/media culture.

WorkingwiththeMedia