Leveraging Web 2.0 in Government

A stylized illustration features multiple translucent document icons layered over a gradient blue background. The documents appear to float, with faint white lines and geometric shapes adding a sense of depth and technology. No visible text, numbers, or recognizable brands are present in the image.

By

Dr. Ai-Mei Chang

chang.aimei@gmail.com

P.K. Kannan

Ralph J. Tyser Professor of Marketing Science

University of Maryland pkannan@rhsmith.umd.edu

In the past year, there has been enormous hype in the media about the growth of Web 2.0 and the use of social networking by the millennial generation. There has also been much publicity about the use of Web 2.0 in business and government. This report deconstructs the hype and presents the potential uses of social computing in government, discusses the barriers to Web 2.0, and presents what citizens think about Web 2.0. Interestingly, citizens in different age groups are open to new government initiatives to deliver services over the Internet using the interactive capabilities available in Web 2.0.

Leveraging Web 2.0 in Government