The Blogging Revolution: Government in the Age of Web 2.0

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By

David C. Wyld

Merritt Professor of Management, Department of Management and Business Administration

Southeastern Louisiana University dwyld@selu.edu

Dr. Wyld examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation Internet, where interactivity among users is key. This is also referred to as "Web 2.0." Wyld observes that blogging is growing as a tool for promoting not only online engagement of citizens and public servants, but also offline engagement. He describes blogging activities by members of Congress, governors, city mayors, and police and fire departments in which they engage directly with the public. He also describes how blogging is used within agencies to improve internal communications and speed the flow of information.

Based on the experiences of the blogoneers, Wyld develops a set of lessons learned and a checklist of best practices for public managers interested in following in their footsteps. He also examines the broader social phenomenon of online social networks and how they affect not only government but also corporate interactions with citizens and customers.

Listen to an interview on Federal News Radio about blogging.

The Blogging Revolution: Government in the Age of Web 2.0