Using Design Thinking to Make a Difference

The corporate world is all abuzz with “design thinking” – where services are organized around a customer’s needs. In the federal government, US Digital Services teams are fanning out across the government to promote the concept as well.

A detailed blueprint illustration of a classical column with intricate scrollwork and geometric lines. The design is set against a gradient blue background, emphasizing precision and architectural elegance. White dotted lines and curves highlight the technical aspects of the drawing.

By

John Kamensky

Emeritus Senior Fellow

IBM Center for The Business of Government