Working the Network: A Manager’s Guide for Using Twitter in Government

Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed, as well as the specifics on how to maintain a Twitter feed to achieve optimum results.