I remember the story of a Virginia state trooper who visited the office in the state’s driver’s license bureau responsible for revoking the licenses of drunk drivers. The office had been notoriously slow in doing their job, but after the officer told them how a drunk driver, whose license had not been revoked even though it was ordered by the court weeks before, had killed a little girl, and that he needed their help in keeping these kinds of drivers off the road. By personalizing what seemed to be a mindless job, the staff in the office re-thought how they did their work and sp