Great post!

Social media is not only a way of getting great information, but also a good marketing vehicle. For example, we (Webworld Technologies) have found that Twitter enables us to get into interesting exchanges of information with both prospects and other IT professionals. LinkedIn has enabled me to establish relationships with prospects that would have been more difficult through email or cold calls.

Realizing the growing importance of social media, we recently redesigned our website where we now actively promote our Blog and Twitter and LinkedIn accounts on our homepage.

In my experience, "customer driven", is not an easy goal to define in Government nor is it an easy "value" instilled in the culture and it's DNA, even harder to have that DNA to outlive one agencies leadership cycle to make it to the next. Difficult but not impossible I feel.

Reading your blog today was refreshing. The 5 C's are seeds of thought for me to revisit implementations past of parts of Agencies that succeeded to some extents and withered in others.

Again from my perspective, for "it" to "take" now, better intentional strategic implementation planning including more and better use of informal leaders in an organization could stand a great chance of the DNA being instilled into the culture.

I am glad to hear and see that Peters and Osborne are still at it.

ISO?

Please point me to where this is defined.

Thanks!

Ann

Let us hope that the leadership of this effort comes from the ground level. I don't mean individuals but groups of sometimes diverse individuals who are working together to address commons needs representing at times diverse view points.I guess the term "collaborative governance" would fit.