Social Media Strategies in Government

 

Social Media Strategies in Government

Thursday, June 12th, 2014 - 10:21

 

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This newsletter highlights three reports that focus on social media in government by author Dr. Ines Mergel. Our most recent report, "A Manager’s Guide to Assessing the Impact of Government Social Media Interactions," addresses the key question of how government should measure the impact of its social media use.  In the report, "Working the Network: A Manager’s Guide for Using Twitter in Government," Dr. Mergel details the specifics on how to maintain a Twitter feed to achieve optimum results. In the final report on social media, "Using Wikis in Government: A Guide for Public Managers," Dr. Mergel describes the managerial, cultural, behavioral, and technological issues that public managers face in starting and maintaining Wikis. Given the rapidly increasing use of social media by government, we hope that these reports assist government managers in their social media strategies.

 

A Manager’s Guide to Assessing the Impact of Government Social Media Interactions

A Manager’s Guide to Assessing the Impact of Government Social Media Interactions

Author:  Ines Mergel

In addition to addressing the question of how to measure the impact of an agency's social media use, Professor Mergel also provides guidance to government managers on how they can more effectively make a business case for using social media. The business case, states Mergel, serves as a basis for management decisions to build and allocate organizational capacity or initiate changes in its social media strategy.

You can order free copies of this report and/or download this report.

 

Working the Network: A Manager’s Guide for Using Twitter in Government

Working the Network: A Manager’s Guide for Using Twitter in Government

Author: Ines Mergel

Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed.  In addition to the information about Twitter itself, this guide presents material about the expanding ecosystem that is growing up around Twitter.  (2012)

You can order free copies of this report and/or download this report.

 

Using Wikis in Government: A Guide for Public Managers

Using Wikis in Government: A Guide for Public Managers

Author:  Ines Mergel

Public leaders face the challenge of finding ways to bridge silos in their organizations. In this report, Dr. Mergel examines one tool that can help them do this—Wikis. She provides nine case studies of government organizations that launched Wikis. Each of the nine public sector organizations studied found Wikis to be valuable additions to their current workplace tools in reaching out to both employees and citizens. (2011)

You can order free copies of this report and/or download this report.

 

 

The Business of Government Blogs

Social Media Metrics for Government: A New Manager's Handbook by Gadi Ben-Yehuda
Transparency, Legitimacy, and Trust by John Kamensky
A Pivotal Period for Afghanistan: Interview with Larry Sampler, assistant to the USAID Administrator for Afghanistan & Pakistan by Michael J. Keegan

 

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Listen to The Business of Government Hour, featuring conversations about management with government executives who are changing the way government does business. They discuss their careers and the management challenges facing their organizations. Listen each Monday at 11 a.m. and Wednesday at 12 p.m. on Federal News Radio 1500AM WFED.

Our scheduled guests include:

 

 

 

Recent Shows:

 

06/09/2014

Larry Sampler
Larry Sampler

Assistant to the Administrator in the Office of Afghanistan and Pakistan Affairs
USAID

 

 

06/02/2014

Kathy StackKathy Stack

Advisor for Evidence-Based Innovation
Office of Management and Budget

 

Upcoming Shows:

 

06/16/2014

Charlie BoldenCharlie Bolden

Administrator
NASA

 

 

 

06/23/2014

Zeke EmanuelConversation with Authors Series with Dr. Zeke Emanuel on Reinventing American Healthcare

Vice Provost for Global Initiatives and chair of the Department of Medical Ethics and Health Policy
University of Pennsylvania