With the explosive growth of mobile devices, apps have become commonplace since Apple introduced them for iPhones in 2008. There are close to 4 million apps available. The app economy has burgeoned with billions of downloads. Nearly 90 percent of a mobile user’s time is spent on apps.
The growth of mobile devices and apps presents new opportunities in the public sector. Schadler, Bernoff, and Ask argue that there is a mind shift in the mobile environment, in which a person expects that “I can get what I want in my immediate context and moments of need.”