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Today’s mail is among the most effective channels of communication in a crowded marketplace. As technology, commerce, and society evolve, so, too, must government and corporate business models. This is as true for the U.S. Postal Service as for any other enterprise. “The Postal Service is really no different than any other entity in this economy. It is a challenging time. As our postmaster general has indicated, unfortunately for us it is somewhat the perfect storm” says Tom Day, Senior Vice President, Intelligent Mail and Address Quality within the U.S. Postal Service. Facing already declining mail volumes and competition from the Internet, the USPS continues to strengthen its core operations and services, balancing an immediate need to reduce costs with a continuing commitment to innovative strategies.