Whether strengthening old alliances, forging new partnerships to meet complex global challenges, engaging with citizens in civil society, or charting new strategies in Afghanistan and Pakistan, U.S. national interests depend on effective engagement and innovative public diplomacy. It is an innovative public diplomacy that focuses on maximizing the potential of technology in service of U.S. diplomatic goals.

Alec Ross, senior advisor for innovation, U.S. Department of State, joined us on The Business of Government Hour to discuss the expanding use of innovative technologies, such as digital networks and social media, as tools to reach beyond traditional structures and forge a new paradigm for foreign policy engagement.